As the pandemic continues to usher in a new era of doing business, one thing is clear: what worked in the past will not fly going forward. Whether your organization is large or small, lessons can be learned from PepsiCo’s digital transformation journey in R&D. While smaller companies may be more agile, PepsiCo has two assets integral to its efforts and essential to outpacing more nimble, smaller players vying for market share. This session offers a unique look at the PepsiCo strategy and methodology, examining how 100,000+ data points (proprietary as well as public) can unlock new competitive advantages by transforming the innovation process and enabling product traceability.