A decarbonized transportation system is a necessary pre-requisite for a sustainable economy. In the transportation industry, the road to electrification and greater technology adoption can also increase business bottom lines and reduce downstream costs to tax payers. Focusing on early adopters such as first responders, local municipalities, and small business owners, we'll discuss common misconceptions, barriers to adoption, implementation strategies, and how these insights carry over into wide-spread adoption of emerging technology and electric vehicles.