Jeffrey Hammond is a software industry veteran, with more than three decades spent building software, marketing products, and advising software teams on best delivery practices. At Amazon, Jeffrey focuses on product management transformation and helping software companies leverage Amazon's cloud services to accelerate product delivery, create new revenue streams, reduce technical debt, and optimize operational costs. Before joining Amazon, Jeffrey was an analyst at Forrester Research, where he focused on cloud native, DevOps, developer engagement, and software development best practices. Before Forrester, Jeffrey spent a decade running product development and marketing teams at Rational Software and IBM.