Rebecca Sykes is a partner at The Brandtech Group and leads the group’s emergent technology practice. Bekki has overseen the implementation of Gen AI at every step of the creative process. Creating enterprise-aligned solutions for legal, bias mitigation, excellence in delivery, and the scale-up of Gen AI deployment via The Brandtech Group’s 2023 acquisition of Gen AI creative platform Pencil; satisfying enterprise companies’ advanced requirements in terms of brand safety, data security, and brand-unique execution. Bekki is a trusted partner and advisor to leading organizations including Unilever, Diageo, and L’Oreal.