Full Name
Peter Smart
Job Title
CXO, Managing Partner
Brief Biography
Peter Smart is known for his significant contributions to design thinking and human-centered design. He has collaborated with industry giants such as Netflix, Meta, The Academy of Motion Pictures, MasterClass, Google, and 23andMe to introduce globally impactful products used by billions daily.

In a career distinguished by numerous accolades, Peter has shared his insights on the world’s most prominent stages and advised leading governments and organizations on leveraging design thinking to create meaningful human impact.

Today, he and his team at Fantasy explore the crossroads of artificial intelligence, data science, and human-centered products and experiences. Peter's relentless pursuit of understanding AI's role in design has made him a distinguished voice in the creative industry. He's widely recognized for his societal-scale impact, unique insights, and forward-thinking strategies in harnessing AI, enabling brands to innovate in unprecedented ways.
Peter Smart