Name
AI and the Dawn of the Micro-influencer
Date & Time
Wednesday, May 22, 2024, 2:45 PM - 3:10 PM
Ryan Davis
Description

Micro-influencers—social media accounts with large but not huge followings, who are likely influential at a local level—are an emerging feature of political campaigns. This strategy allows campaigns to plug into a specific group of people via a trusted voice. In addition to posting for cash, influencers can also help campaigns understand their audience and platforms. The strategy seems to operate in a bit of a legal gray area, powered by AI.