The term “AI Chips” has a different meaning at Frito-Lay than at most organizations. At Frito-Lay, the term refers to the use of AI in the production of potato, tortilla, corn chips and other snacks, and more specifically how the organization uses AI to understand consumer preferences down to a micro-market level. This talk explores the use of machine learning both on and off the manufacturing line at Frito-Lay and how the organization optimizes manufacturing and supply chain networks to make it possible to meet consumers where they are.