Duncan Crabtree-Ireland is the National Executive Director and Chief Negotiator of SAG-AFTRA. In this capacity, he oversees the world’s most influential union of actors and media artists, representing over 160,000 members worldwide who work in film, television, broadcast news, commercials, music, radio, video games, and more.

Crabtree-Ireland leads the union’s technology and innovation team, with a particular focus on artificial intelligence and its impact on SAG-AFTRA members and the media and entertainment industry generally, and has presented on A. and worker topics in forums as varied as CES, the International Labor Organization, the World Economic Forum, the Council of Institutional Investors, and the U.S. Senate, among many others. TIME magazine named him to the 2025 TIME100 AI, a list recognizing the 100 most influential people in artificial intelligence.

He is a dedicated advocate for equity and inclusion in the entertainment industry and was honored with the AFL-CIO’s “At the River I Stand” award for his work in the intersection of labor and civil rights, as well as being named one of Out magazine’s 100 most influential LGBTQ+ individuals in 2023. He hosts SAG-AFTRA’s biweekly podcast, leading more than 100 episodes, and is the co-host of the SAG-AFTRA Podcast en Español. He previously served as SAG-AFTRA’s longtime Chief Operating Officer and General Counsel.